THE FOUNDER
LaSalle Smith is the founder, owner, and sole developer of HEXXO, a color-based photo discovery platform built for creators, photographers, and communities who see the world differently.
LaSalle conceived HEXXO from a simple idea: color is a location. Every shade, tone, and hue exists somewhere in the real world, and the people who find those places deserve a way to share them. That idea became a platform, and that platform became HEXXO.
What makes HEXXO unique is how it got here. LaSalle took on the full development of the app independently, designing the architecture, building the iOS codebase, integrating the backend, and shipping approved versions to the App Store. HEXXO is not the product of a large team or outside capital. It is the product of one founder who refused to wait.